Not only are outbreaks a pain to go through, many patients feel embarrassed talking about them. Being empathetic and putting yourself in your patient's shoes is key to establishing good communication. Here are some of the things they may be going through:

• Shame or embarrassment about the outbreak
• Fear and mortification that it may be a sexually transmitted disease
• Anger that the outbreak occurred at a special social event such as a party or work event
• Confusion about all the treatment options
• Confusion about whether their cold sore is contagious.
• Uncertainty about how long the outbreak will last

To assist you, you can download our material, which includes counseling brochures that you can give out to your patients. Our material can be customized with store information directly on the web prior to printing and downloading.

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