The sooner they use ABREVA, the better. Recommend that they start applying it at the very first sign of a cold sore or tingle. It should then be used 5 times a day, until healed (up to a maximum of 10 days).

Since cold sores can crop up at the most inopportune times, recommend that patients keep extra tubes - or pumps - of ABREVA on hand at home, at school, or at work so that they can treat immediately at the first sign of a cold sore outbreak.

In short, your patients should be confident when using ABREVA. Point out that in addition to being the only non-prescription cold sore remedy to be FDA approved to shorten cold sore healing, it's also the brand most recommended by Pharmacists1.

1. It soothes and heals cold sores fast.2,3
2. It's the only OTC product with FDA approval to claim shortens healing time and symptom duration
3. For best results ABREVA should be started as early as possible, applying 5 times a day until healed

• Use ABREVA at the first sign of a tingle, or as soon as you can start
• Apply ABREVA 5 times a day until healed (up to a maximum of 10 days)
• Have ABREVA ever-ready in case a cold sore outbreak is triggered
• Rub ABREVA in gently but completely
• Wash hands before and after applying ABREVA

1. Pharmacy Times 2007 Pharmacist Recommendation Survey
2. Sacks SL et al. Clinical efficacy of topical docosanol 10% cream for herpes simplex labialis: a multicenter, randomized, placebo-controlled trial. J Am Acad Dermatol. 2001: 45:222-230
3. Pope LE et al. Anti-herpes simplex virus activity of n-docosanol correlates with intracellular metabolic conversion of the drug. Jnl Lipid Research V27, Issue 10, 1996: 2169-2178

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